In 1952, Revlon launched its famous Fire & Ice makeup collection. The collection’s advertising campaign was called It Girl and featured Dorian Leigh as the its face. Today, in 2010, the brand is re-launching the luxurious products from the Fire & Ice collection with a new face – Jessica Biel.
The stylists decided not to think too deep about the advertising campaign and picked up the same image from 1952, which was created for Dorian Leigh. Jessica Biel perfectly copies the image of the famous It Girl. The new products in Fire & Ice include lipstick and nail polishes with a special luxurious femininity.
The new colors are luxurious and daring. They include trendy orange, rich pink, and classic red.
