The Susan G. Komen for the Cure Foundation, which has raised and invested $1.5 billion in fighting breast cancer since 1982, has taken its crusade into new territory — the fragrance bar.
The Susan G. Komen for the Cure Foundation, which has raised and invested $1.5 billion in fighting breast cancer since 1982, has launched a women’s fragrance called ‘Promise Me’, as a fund raising vehicle.
‘Promise Me’ is also the title of the book written by Nancy Brinker, founder of the organizations and sister to the late Susan Komen. The title of the fragrance alludes to Brinker’s promise to her dying sister to launch a mission to end the pain and suffering of breast cancer.
“My sister was always passionate about fragrance,” Brinker said. “She had a great fashion sense.”
The fragrance, which is developed in the supervision of Brain Robinson, the founder of Zihr, is expected to raise a minimum of $ 1 million a year.
The fragrance’s formula is a floral oriental, created by Jean-Claude Deville of Drom. Key notes include mandarin, bergamot, blood orange, fresh aldehyde, black current, pink peony, wild orchid, rosewood, white patchouli and musk.